Digital Assistant Media Planner for VW at MediaCom
Online Media | Greater New York City Area, US
Several years experience as an Executive Assistant to the Founder of a leading skateboarding company as well as for the founders of an up and coming Interactive design firm. Background in Fashion design with a concentration in Streetwear/ready to wear, Fashion branding/marketing, and Photography.
Specialties: Obtaining permits for Action sports related events, Guerilla marketing for action sports related events, Targeted Online marketing and social media, Digital and film event photography, food and product photography, photo. editing
Mar
2012 - Present
Social Media Manager & Consultant / TORRO! Skateboards
Manage all Social Media Accounts (twitter, Instagram, FB) for TORRO! Skateboards NYC founded by Rodney Torres.
Jul
2011 - Present
Digital Assistant Media Planner for VW / MediaCom
Apr
2004 -
Aug
2011
Social Media Manager + Executive Assistant to CEO / 5Boro Industries
Designed the layouts for all social media accounts/profiles to target our main demographic as well as to create a seamless connection with the overall branding of 5boro. Maintained and managed all accounts on a daily basis. Assisted in scheduling for personal and public events. Helped manage interns.
Jan
2007 -
Jun
2011
Social Media Manager + Executive Assistant to CEO / BOX Creative, LLC
I implemented social media programs to further support brand, and marketing initiatives. I administrate and maintain Social Media accounts and monitor user feedback, while engaging customers and clients online on a daily basis. I have created a strong online presence that consistently showcases our brand identity through all outlets. I have established and continue to present a cohesive voice for the company at all times. I keep current with emerging technologies and the latest programs. I directly manage and maintain relationships with vendors, clients, interns and freelancers.
Sept
2007 -
Jun
2008
PR and Event Marketing Assistant / ShreddingBetty.com
Created and maintained social media accounts
Promoted brand at various events and through online platforms
Photographed apparel for online store
Imported, re-sized and edited images for online store
Designed fliers, t-shirts, and email blasts
Brainstormed ideas for snowboarding events
Assisted in daily office management
2005 -
2007
Freelance photo. editor / FirstView.com
Edited runway photos during NY/Paris/Milan fashion weeks
Captioned thumbnail photos, and re-sized
Utilized iViewMedia pro and Adobe Photoshop
Feb
2002 -
Aug
2004
Creative Services / Digital Imaging Studio Media Assistant / Kenneth Cole Productions
Assisted Photographers, Stylists and Art Directors during photo shoots
Maintained inventory of Photography equipment
Photographed products for online catalog
Assisted in casting for catalog and website
Imported and exported digital images
Photo. editing in Photoshop for website
2002 -
2003
Wholesale Department Intern / Kenneth Cole Productions
Assisted in packaging and shipping Mens footwear
Assisted in stocking, labeling, and naming footwear
Photographed Mens footwear for website
Created spreadsheets of inventory in Microsoft Excel
Maintained showroom and shoe closet for Kenneth Cole Reaction and Kenneth Cole footwear
-
2001
-
2005
School of Visual Arts
B.F.A
in
Photography
Activities: Snowboarding club
Deans List 2004 and 2005
-
2000
-
2001
Fashion Institute of Technology
A.A.S
in
Fashion Design
-
1996
-
2000
Harborfields High school
Regents Diploma
Activities: Film club, National Thespian Honor Society, Art club, Photography club,
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Websites:
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Honors:
School of Visual Arts Gallery Show 2002 Honorable Mention
Deans List 2004, 2005
National Thespian Honor Society
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Interests:
online media, marketing, branding, photography, skateboarding, snowboarding, surfing, traveling, cooking, international cinema, graphic design, fashion design, painting,